Galaxy S26 Ultra Could Be 6% More Expensive Than Galaxy S25 Ultra Due To DRAM, NAND Price Increases; Samsung Betting On AI, SoC Upgrade & New Camera To Generate Sales

The month of February is almost upon us, which means Samsung is gearing up to launch its Galaxy S26 series, with the Galaxy S26 Ultra being the company’s top-end offering that’s expected to arrive with a plethora of upgrades. Unfortunately, seeing as how we’ve discussed the DRAM crisis on a number of occasions, with NAND flash also becoming more expensive, it would have been difficult for Samsung to avoid this hike. Due to these reasons, a report states that the Galaxy S26 Ultra is estimated to be around 6 percent expensive than its immediate predecessor, the Galaxy S25 Ultra, while also noting the company’s strategy for enabling higher shipments this year.

Innovative user experiences could help Samsung move out of the specifications competition with the Galaxy S26 Ultra, with customers willing to fork over the premium for advanced features

Samsung has already made its Galaxy Book 6 Pro lineup $477 more expensive than the previous-generation notebook family, so we doubt that the Korean giant will absorb the Galaxy S26 Ultra’s component cost increases. According to NewDaily, the price of the flagship is expected to be 1.8 million won when it launches in South Korea, marking a 6 percent premium over the base Galaxy S25 Ultra with 256GB of storage, which launched for. 1.69 million won.

• Galaxy S26 Ultra estimated price – 1.8 million won
• Galaxy S25 Ultra launch price in South Korea for the base model – 1.69 million won

Seeing as Samsung’s co-CEO has admitted that no entity is safe from the memory shortage, it falls upon the firm to target other areas of the Galaxy S26 Ultra rather than incorporating a specifications bump. For instance, the report states that a next-generation AI experience, a slightly more powerful version of the Snapdragon 8 Elite Gen 5, and a new camera sensor aim to pivot the company’s marketing strategy away from hardware upgrades and more towards genuine consumer-focused features that will enable increased sell-through.

Like on previous launches, Samsung has attracted a broader audience by bundling a boatload of freebies such as earbuds, power banks, and attractive discounts for early adopters of its flagship smartphone series, but these offers will vary by region. Still, it will help keep the ball rolling for the company, which has recently lost the top spot to Apple in smartphone shipments, but the Galaxy S26 Ultra could bring some of that momentum back.

News Source: NewDaily

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