The day has come when you can purchase things right through an artificial intelligence platform, and Walmart is one of the first retailers to jump on the trend.
Walmart partnered with OpenAI on a new shopping feature where shoppers can complete purchases using ChatGPT, according to CBS News.
The retailer is implementing ChatGPT’s “Instant Checkout” feature, where shoppers conversing with the AI can browse through Walmart’s offerings and purchase things over the platform.
Here’s what to know about the newly-formed partnership.
How will Walmart shoppers use ChatGPT to buy things?
The new partnership will enable “customers and Sam’s Club members to plan meals, restock essentials, or discover new products simply by chatting,” according to Walmart.
“AI will learn and predict customers’ needs, turning shopping from a reactive experience into a proactive one — what Walmart calls agentic commerce,” the company said Tuesday.
When shoppers type a query into ChatGPT, such as “best 4K TVs under $300″ or “gift for the ultimate sports fan,” ChatGPT will suggest products within the app’s chat.
Are there any other retailers using AI to sell their products?
Amazon also has its own feature called “Buy for Me” in the Amazon Shopping App.
In the app, shoppers can buy products from vendors that aren’t necessarily on Amazon’s website without leaving Amazon’s platform.
“If a customer decides to proceed with a ”Buy for Me” purchase, they tap on the Buy for Me button on the product detail page to request Amazon make the purchase from the brand retailer’s website on their behalf,” Amazon says.
Customers will then purchase the item from an Amazon checkout page to confirm order details, choose their preferred delivery address and add a payment method.
You can find more details about the “Buy for Me” feature here.
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