Demi Moore, Jenna Ortega Won Red Carpet

With perhaps one notable exception, women ruled the night at the Actor Awards, in both style and social media conversations.

By a wide margin, the ladies of Hollywood outdistanced men in earned engagement at the March 1 event, according to the latest results from The Hollywood Reporter‘s Red Carpet Power Rankings, in collaboration with Launchmetrics. While that’s not unusual — women’s fashion always sparks more online attention than men’s — Bad Bunny’s strong numbers from the Grammy Awards proved that it is indeed possible for a guy to vault to the top of the list. And while one man created an undeniable frenzy when his name was called — Michael B. Jordan, who picked up the best actor trophy for Sinners and in that moment became the Oscar favorite — it didn’t move the needle in social engagement across style categories. (Jordan looked terrific in Tom Ford by Haider Ackermann regardless.)

While Netflix, which streamed the awards, historically doesn’t reveal viewership data, the Red Carpet Power Rankings may offer an indication of the event’s audience popularity via its overall numbers. Across five categories — fashion, jewelry and watches, and accessories, as well as the top five women and the top five men — Power Rankings results totaled $71.7 million, up from $67.71 million in 2025. The numbers jumped in two categories in particular: jewelry and watches and the top five women on the red carpet. Statistics for the top five men were slightly down from last year, but more on that in a moment.

THR‘s Red Carpet Power Rankings are an exclusive partnership between The Hollywood Reporter and data firm Launchmetrics. Now in its third year of spotlighting brand engagement on red carpets, the Power Rankings measure the impact of both stars and the brands they wear during the awards season’s five major events: Critics Choice, Golden Globe Awards, Grammys, the Actor Awards (formerly SAG Awards) and the Academy Awards, plus May’s Met Gala. Launchmetrics employs its proprietary Media Impact Value (MIV) algorithm to analyze and rank both brands and stars at each event. By assigning a monetary value to every post, social media interaction and editorial story, Launchmetrics determines a brand’s influence and earned engagement, quantifying for the first time the value of red carpet placements.

Who topped the list in style and social media strength? Here’s a look at the women and men who led the rankings in the penultimate awards show of the 2026 season.

Top 10 Fashion Brands: Louis Vuitton Casts a Stylish Group

By THR‘s count, Louis Vuitton dressed nine stars for the Actor Awards, including brand ambassadors Emma Stone and Jeremy Allen White — though One Battle After Another‘s Chase Infiniti stood out partly due to her custom headpiece, a delicate beaded cap that felt inspired by the evening’s requested dressing theme, “Reimagining Hollywood Glamour from the ’20s and ’30s.” Fold in the other six stars in Louis Vuitton, many in custom designs — Keri Russell and Matthew Rhys, Miles Caton, Wunmi Mosaku, Rhea Seehorn and Erin Doherty — and it’s unsurprising that the iconic French label nabbed the top spot with $6.3 million in Media Impact Value.

Of course, that makes Demi Moore’s results all the more impressive. Literal gasps could be heard from the red carpet commentators upon Moore’s arrival in a custom look by Daniel Roseberry for Schiaparelli Haute Couture. Her bustier dress in black wool crepe was embellished with a trompe l’oeil embroidery of a crocodile tail down its front, while the back was finished with a bustle-like white tulle “cloud” accented with roughly 20,000 beads and crystals. Part of Roseberry’s spring/summer 2026 haute couture collection for Schiaparelli, the gown’s handwork required more than 7,700 hours of embroidery. The details surely were as delightful to viewers as the finished look on Moore, earning Schiaparelli $5 million in MIV.

Balenciaga’s top-three finish, meanwhile, can be credited to a combination of Actor Award winners — Jessie Buckley and Noah Wyle — as well as the star of one hot show: Ryan Murphy’s Love Story on FX, with Sarah Pidgeon wearing a look from Pierpaolo Piccioli’s summer 2026 collection. Yerin Ha, Sarah Catherine Hook and Michelle Randolph also wore Balenciaga, earning the house an MIV of $4.7 million.

Like Moore and her Schiaparelli, Thom Browne’s fourth-place finish can be credited to one woman: Teyana Taylor, whose gown featured an intarsia torso bodice that social media praised as “the naked dress that wasn’t,” earning Browne’s label an MIV of $4.6 million.

Top 5 Women on the Red Carpet: Demi Moore Brings the Drama

The one-two punch of Moore and Taylor is likewise reflected in the category of top five women, further cementing the idea that this pair of looks, the only gowns seen on the red carpet by their respective designers, were among the night’s most popular. The combination of Moore and Schiaparelli earned $4.5 in MIV, while Taylor and Thom Browne garnered $4.1 million in earned engagement.

Also in the top five: Jenna Ortega embraced the night’s dressing theme with her bias-cut gown by Christian Cowan, which the Wednesday star wore with Mikimoto pearls, thigh-high stockings and Jimmy Choo platform sandals. The much-discussed look earned the actress and her gown’s designer an MIV of $3.1 million. (Cowan placed highly among fashion brands not only for Ortega’s look, but also for Kristen Wiig’s sleek black gown.

Emma Stone’s lilac slip dress with matching cardigan by Louis Vuitton placed star and brand squarely in fourth place, while Infiniti’s look rounded out the list — together, that alone is $5.1 million in earned engagement for the French label.

Ultimately, the top five women’s listings solidly bested the men’s statistics, with the latter’s combined earned engagement, $5.03 million, representing less than 30 percent of the ladies’ performance, which totaled an impressive $16.9 million (a marked increase from the 2025 total of $13.45 million).

Top 5 Men on the Red Carpet: Connor Storrie Extends the Heated Rivalry Streak

Hudson Williams blew up the Power Rankings results for January’s Golden Globe Awards, and now it’s his Heated Rivalry co-star Connor Storrie’s turn. Storrie placed first among top five men on the carpet in a Saint Laurent tuxedo, then circled back to the number-three spot with his Tiffany & Co. jewels as well. (His choice not to wear a shirt under that Saint Laurent jacket surely thrilled the iconic jewelry house, as it made his Mixed Cluster necklace in diamonds and platinum stand out that much more.) Together, the actor earned the brands $2.8 million in MIV.

Timothée Chalamet’s 21.4-million Instagram followers likely contributed to the Marty Supreme star’s second-place finish — though, notably, his account rarely posts his red-carpet appearances. His stylist, Taylor McNeil, however, often does. To finish out the list, The White Lotus‘s Sam Nivola finished fourth with $476,000 in earned engagement for his Dior tuxedo, while Jeremy Allen White dropped a couple spots from the 2025 Power Rankings, placing fifth in Louis Vuitton with an MIV of $451,000.

Top 10 Jewelry & Watches: Tiffany & Co. Wins the Night

Storrie, of course, is among the reasons Tiffany & Co. finished first among jewelry and watch brands; the house also outfitted Teyana Taylor, Quinta Brunson, Kristen Wiig, Chase Sui Wonders and Hamnet director Chloé Zhao in the brand’s diamonds and gold. The result was a solid first-place finish, with $3.6 million in MIV.

Amid such high-wattage brands, a high ranking for an independent designer is always welcome news, and such was the case with the number-two and -three positions among jewelry and watches: Los Angeles-based Emily P. Wheeler, who provided Kate Hudson with diamonds to pair with her Valentino gown and cape, and London-based Jessica McCormack, who provided a suite of jewels to accent the Hamnet star’s Balenciaga gown. The placements netted earned engagement of $1.3 million and $1.25 million, respectively.

Meanwhile, Belperron’s fourth-place finish partly may be the result of a happy accident — quite literally. Gwyneth Paltrow wore a pair of vintage 1930 turquoise earclips from the house on the red carpet with her custom Givenchy gown by Sarah Burton — but much was made of the fact that, when the Marty Supreme co-star appeared onstage as a presenter, she was missing the one seen dangling from her left ear minutes earlier. Luckily it was located soon after the onstage segment, but the resulting stories that night and the next morning surely helped to propel the design by Suzanne Belperron into one of the top-five spots, earning an MIV of $1.1 million for the New York-based house.

Top 5 Accessories: Jimmy Choo Places First — with an Assist from Jenna Ortega

Jimmy Choo dressed a healthy number of stars in its stylish shoes for the Actor Awards, including Aimee Lou Wood, Odessa A’zion, Dove Cameron and Chris Perfetti, but Jenna Ortega’s appearance in a Christian Cowan bias-cut gown with high slit surely helped to put the brand’s “Max” platform sandals in the spotlight. The combined result was a first-place finish with $726,000 in MIV.

Christian Louboutin placed a close second, dressing a similar number of stars that included Sarah Catherine Hook, Mindy Kaling, Tyler James Williams, Britt Lower and Janelle James. It’s reasonable to surmise that Jimmy Choo’s placement with Ortega, who currently boasts 38.9 million Instagram followers, helped the brand edge past Louboutin’s red soles.

A solid third-place finish by Tyler Ellis once again can be credited to the Los Angeles-based designer’s ability to provide stylish, Italian-made clutches to a variety of actresses, which at the Actor Awards included Ali Larter, Mindy Kaling, Emily Watson and Regina Hall, resulting in earned engagement of $382,000. Actor Awards host Kristen Bell is likely a key reason René Caovilla earned a fourth-place spot with $119,000 in MIV, while Milan-based footwear brand Paris Texas benefited from Sarah Paulson’s appearance on the carpet and onstage, wearing a ankle-length gown that was a vintage Yves Saint Laurent design from 1979. That placement edged the brand into fifth place with earned engagement totaling $104,000.

Up next: The climax of the 2026 awards season, the 98th Academy Awards, set for Sunday, March 15 at Hollywood’s Dolby Theatre and airing on ABC and Hulu beginning at 7 p.m. ET.