Before Chuck Norris was a Texas Ranger, he was a B-movie king
When actor, martial artist, outspoken Republican, and honorary Texan Chuck Norris, died last week at age 86, younger audiences knew him as the subject of memes, the star of that long-running cop show Walker, Texas Ranger, or the various out-of-context scenes that would randomly pop up on Late Night With Conan O’Brien, including an infamous one featuring a very young Haley Joel Osment. But those a little older will remember that this pop culture image of Norris grew from the ’80s actioners he did for Cannon Films, the B-movie temple that gave us such exploitative artifacts as the Breakin’ movies, Charles Bronson’s Death Wish saga, and that fourth Christopher Reeve Superman movie. To understand how and when Norris became a right-wing action hero, his Cannon era is the place to start.
In the ’80s, conservatism had a chokehold on America. Actor-turned-president Ronald Reagan was convinced that the then-Soviet Union was going to nuke us to kingdom come, setting off a gung-ho cultural movement that was all about extreme patriotism. Ronnie and his lot co-opted Bruce Springsteen’s “Born In The U.S.A.,” praising the rocker for penning a radio-friendly national anthem with a catchy, pro-America chorus. (Obviously, they ignored the parts of the song about our country’s mistreatment of Vietnam vets.) But when it came to getting Americans all charged up about kicking ass on behalf of Uncle Sam, nothing beats the decade’s action movies. Right-leaning movie stars like Sylvester Stallone and Arnold Schwarzenegger were dueling, hulking white knights at the box office, churning out bloody adventures like Rambo: First Blood Part II and Commando, where they played ex-military men who go back in the shit to take out as many outside threats as possible.
Norris, who was already making chopsocky actioners after rising to prominence going toe-to-toe with friend/mentor Bruce Lee in The Way Of The Dragon in 1972, jumped into that flag-waving racket when he starred in the first two Missing In Action movies for Cannon. Made back-to-back, these Rambo ripoffs were best known for being released out of sequence, with the sequel dropping first in 1984 and the inferior first film (forever known as Missing In Action 2: The Beginning) getting released several months later in 1985. Regardless, both films were high-grossing hits, prompting Norris and Cannon to continue their machine-gun-heavy partnership.
Out of all the blood-soaked actioners of that decade, Norris’ Cannon films were the most brazenly, shamelessly xenophobic. Along with being explosion-filled spectacles (cars and buildings blow up ad nauseam in these flicks), the villains were always savage killers from other countries, ready to kill Americans just because. In Invasion U.S.A., Cannon’s ridiculously gory 1985 knockoff of John Milius’ already-jingoistic Red Dawn, an army of Russians, Germans, Asians, and Cubans invade the United States and causes all kinds of chaos—and it’s up to Norris’ heavily armed, lone wolf ex-CIA agent to stop them. The usually affable Norris does his worst Clint Eastwood impression here, keeping an awkwardly deadpan stare on his face as he wipes out these unwelcome visitors with a semi-automatic firearm in each hand.
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