Sydney Sweeney Uses an Unexpected Free-The-Nipple Moment to Promote Her Controversial Brand
Sydney Sweeney is making headlines yet again, this time promoting her brand in a low-key way.
In case you missed it, the Euphoria star shared a series of photos from her latest adventures with her friends and family from around the world (but all eyes are on slide 12). She shared the photos and videos with the caption reading, “still not sure about these dumps but here we go.”
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As we said, many were shocked by slide 12, which shows her freeing the nipple in a mirror selfie where she dons blue jeans and the sheer, lace turtleneck crop top from her controversial brand SYRN. While she’s no stranger to promoting her brand (or even freeing the nipple as she did at Variety’s 2025 Power of Women in Oct 2025), this mix of the two has fans’ attention.
For those who don’t know, back in 2025, it was announced that Sweeney’s lingerie line was being invested in by Ben Schwerin, a partner at private equity firm Coatue, which is in a collaboration with Bezos and tycoon Michael Dell. Later, in Jan 2026, her brand SYRN went live (and it sold out within hours following the controversial Hollywood Sign stunt)!
The brand has been riddled with controversy since it’s technically backed by billionaire Bezos and her stunts promoting it.
Before you go, make sure to click here to see which movie and TV stars got completely naked on camera.
Penelope Cruz
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