Sleep masks, mug warmers and mini projectors: the products our readers flocked to in 2025 | Life and style
By now, Spotify users have had time to sit with this year’s Wrapped results. If you were disappointed that your “top artist” was the white noise you rely on to fall asleep or that your “listening mood” was “pink pilates princess”, you aren’t alone.
The good news: you apparently have better taste in products. We’ve put our own spin on Spotify’s infamous tradition by looking back at the products Filter readers bought the most this year, and you made us proud.
Many of your most shopped items were well-made, durable, and stylish, including a classic knitted cashmere scarf and a highly rated bath towel. And if you didn’t get in on them the first time around, now’s your chance to scoop up a few reader-tested Filter favorites – especially our most popular product of 2025, which might just surprise you.
Puzzles and games
Sleep
MZOO Luxury Sleep Mask
MZOO
Luxury Sleep Mask
$29.99
Lifestyle writer Juno DeMelo dubbed this budget-friendly sleep mask “the Goldilocks of masks” after testing 24 of them for her roundup of the best sleep masks, so it’s little surprise it was among your favorite items of the entire year. This was one of the rare tests where a little-known competitor bested the name brands to win the “best overall” trophy.
MZOO
Luxury Sleep Mask
$29.99
Kitchen
Le Creuset Signature Petite Cocotte
Le Creuset
Signature Petite Cocotte
from $21.96
In 2025, you prioritized small-space, budget-friendly items like this adorable mini cocotte from Le Creuset. Home and kitchen writer Megan Wahn recommended the diminutive pot in our list of the very best Cyber Monday kitchen deals, noting that it’s perfect for “roasting garlic, serving dips and small batches of soup, or even making baked eggs”.
Le Creuset
Signature Petite Cocotte
from $21.96
Fashion
Kiltane Knitted Cashmere Neck Tie
Kiltane
Kiltane Knitted Cashmere Neck Tie
$79
This must’ve been the year you all decided to start building your capsule wardrobes. Your most-loved fashion item of 2025 was this timeless scarf from Scottish brand, Kiltane. It’s an investment piece that will probably be a staple in your closet for years to come, and was recommended by The Filter UK’s editor, Hannah Booth, in our international gift guide.
Kiltane
Kiltane Knitted Cashmere Neck Tie
$79
Kids and teens
Magcubic
Mini projector
from $39.99
Travel
Travel Inspira luggage scale
Travel Inspira
Luggage scale
$9.99
This luggage scale is “the type of item most people don’t realize is missing in their life”, wrote travel writer Lydia Mansel in our roundup of the best Cyber Monday travel deals. The overpackers amongst you will now know “the reassurance that comes with weighing a suitcase before arriving at the airport.”
Travel Inspira
Luggage scale
$9.99
Home
Cozy Earth
Bath towels
$75.60
Tech
SWEETFULL
Mug warmer
$31.99
Pets
Cat feather toy
JIARON
Cat feather toy
$7.99
Sorry, dog lovers: Filter readers are cat people, based on their shopping carts. Our most popular pet product was this cat feather toy that Filter US’ editor Nick Mokey attested energizes his “marathon snoozer” of a cat enough to “get him doing backflips”.
JIARON
Cat feather toy
$7.99
Beauty and wellness
Charlotte Tilbury Mascara
Charlotte Tilbury
Exagger-Eyes Volume Mascara
from $29
To spark gift inspiration for that person who already has everything, lifestyle writer Marissa Miller talked to people who had pulled it off successfully. This mascara was a standout from the list, beloved by one of her interviewees for its wand that curls your lashes without leaving behind any dreaded black smudges.
Charlotte Tilbury
Exagger-Eyes Volume Mascara
from $29
Product of the year
Illy intenso instant coffee
Illy
Intenso instant coffee
from $13.49
Your favorite product of the entire year was none other than a humble container of instant coffee. Illy Intenso bested 23 other varieties to win our blind instant coffee taste test, conducted by our friends at the Drexel Food Lab. Not only did it beat much more expensive third-wave brands like Stumptown, many testers actually preferred it to drip coffee.
Illy
Intenso instant coffee
from $13.49
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