Amazon Prime Video Ultra Ad-Free Tier to Cost $5 per Month in U.S.

It’s about to cost Prime Video users in the U.S. more if they want to stream TV shows and movies without ads.

On April 10, 2026, Prime Video’s ad-free subscription will become Prime Video Ultra in the U.S., priced at $4.99 per month. The new Ultra subscription includes other perks: Subscribers will have up to five concurrent streams (previously three), up to 100 downloads for offline viewing (previously 25) and exclusive access to 4K/UHD streaming.

Until now, to get Prime Video without ads, Amazon charged an additional $2.99/month. That change came after Amazon introduced ads in the baseline Prime Video service in January 2024.

“Delivering ad-free streaming with premium features requires significant investment, and this structure aligns with other major streaming services while ensuring customers have the flexibility to choose how they want to watch,” Amazon said in announcing the new tier. “Prime members will continue to enjoy the core Prime Video benefit, including HD/HDR and now Dolby Vision, at no additional cost with their Prime membership.”

The Prime Video Ultra subscription is in addition to the cost of the required membership to Prime, which is currently $14.99 per month or $139 per year in the U.S.

Amazon noted that both Prime Video (with ads) and Prime Video Ultra (no ads) include Amazon MGM Studios-produced originals including series like “Fallout,” “Reacher,” “The Boys,” “The Lord of the Rings: The Rings of Power” and “The Summer I Turned Pretty” and movies including “Heads of State,” “Red One,” “Road House” and “The Accountant 2.” In the U.S., Prime Video also includes a lineup of exclusive live sports from the NFL, NBA, WNBA, NASCAR, NWSL and The Masters plus as licensed films and shows.

Amazon had faced a class-action lawsuit on behalf of disgruntled customers who alleged the company had deceived and cheated them by introducing ads into Prime Video unless they paid extra. But a federal judge threw out the suit in July 2025, citing in part a prior ruling concluding that Amazon’s introduction of ads to Prime Video was “not a price increase” but a “benefit modification” that was authorized under its subscriber agreements.