Apple special event announced for March 4

Apple has announced a special event for next month, inviting members of the press on March 4, 2026 at 9 a.m. ET. Apple is branding this as a “special Apple Experience” rather than your typical Apple event.

Apple event set for March 4, here’s what to expect

I was invited to the event on behalf of 9to5Mac in New York City. Apple is also holding separate gatherings for press in Shanghai and London, according to reports on social media.

Apple has an array of new products in the pipeline, including new Macs, iPads, the iPhone 17e, and more. Whether or not Apple announces all of these products (or any of them) at the March 4 launch remains to be seen.

Here are the rumored products coming soon, according to Bloomberg’s Mark Gurman:

Apple is also expected to release the first beta of iOS 26.4 soon with at least some of the new Siri features powered by Google Gemini.

What are you most excited for Apple to announce? Let us know down in the comments.

My favorite iPhone accessories:

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