Apple TV and Peacock will be available starting next week in a bundled offering starting at $14.99 a month.
NBCUniversal and Apple said customers will save more than 30% off the full retail prices for the service, which hits the market on Monday. Apple TV is ad-free and it can be combined with the ad-supported Peacock Premium or the ad-free Peacock Premium Plus. The latter plan costs $19.99 a month.
For NBCU, the deal follows comprehensive distribution deals with Amazon and Google/YouTube and starts in time for the arrival of the NBA. A regular selection of games under the long-term rights deal will be exclusively available on Peacock.
For Apple, the partnership follows the decision to drop the “plus” from the name of the 6-year-old streaming service. The teaming is also unique for Apple in that it gives subscribers to the Family or Premier tiers of Apple One a 35% discount. While Apple TV+ had previously been included in select bundles like Comcast’s StreamSaver package, the tech giant had never allowed discounting on Apple One, its broader services plan.
Streaming bundles by third-party companies remain somewhat unusual, but Warner Bros. Discovery and Disney created one for HBO Max, Disney+ and Hulu in 2024 and the incentives are clear for more bundles to follow. While there are cost savings for both customers and programmers, bundles like the Apple-Peacock one do not solve the larger friction of navigating a sea of content.
In a step toward easing that friction, however, NBCU and Apple have agreed to place select programming on the partner service’s app. That means Peacock subscribers will get free access to three episodes of Apple TV shows Stick, Slow Horses, Silo, The Buccaneers, Foundation, Palm Royale and Prehistoric Planet. Apple TV app users, meanwhile, will be able to watch up to three episodes of Law & Order, Bel-Air, Twisted Metal, Love Island Games, Happy’s Place, The Hunting Party and Real Housewives of Miami from Peacock.
“There is no more perfect combination of entertainment than the Apple TV and Peacock Bundle, with our complementary content portfolios featuring the best shows, movies, sports and live events,” said Matt Strauss, Chairman, NBCUniversal Media Group. “With this first-of-its-kind initiative with Apple, we’re redefining what the customer journey should be for a streaming bundle with rich sampling and a smooth sign-up process, and we’re broadening the reach of Peacock to even more audiences.”
Oliver Schusser, Apple’s vice president of Apple TV, Apple Music, Sports, and Beats, said the bundle “unites the best of entertainment in a simple and seamless experience.”
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