Bills GM Brandon Beane excited to hit ‘full reset’ with WR Keon Coleman under new coaching staff

It’s already been an interesting offseason for Buffalo Bills wide receiver Keon Coleman after a trying two years in the NFL.

Coleman, the No. 33 overall pick by Buffalo in the 2024 draft, had a monster opening week to his second campaign, logging eight catches for 112 yards and a touchdown in the Bills’ win over the Baltimore Ravens. It would take him another month of games combined to eclipse that yardage total, and as the season progressed he ended up a healthy scratch on multiple occasions.

Then, during a January news conference following Sean McDermott’s firing, team owner Terry Pegula suggested Buffalo’s selection of Coleman was driven by the coaches — a case of general manager Brandon Beane being a “team player.” Although Beane went on to say Coleman was his pick, reactions and speculation over the wideout’s future was natural.

Joe Brady has since risen from offensive coordinator to head coach and backed Coleman, and on Saturday Beane reiterated his faith in the 22-year-old.

“It’s been good,” Beane said on NFL Network’s coverage of the NFL Scouting Combine regarding the Coleman-Brady relationship. “We got a new wide receiver coach, as well, Drew Terrell, that’s very excited. Pete Carmichael’s our new OC. Pete, those guys, all watched him and they were like, man, I’m looking forward to working with him. I think there’s a new energy and its Year 3, and we’re gonna hit the full reset with Keon.

“Keon had a very good offseason last year, and honestly he had a very good training camp. We played the Ravens that first game. He had 100 and whatever yards, and just some things from a maturity standpoint after that, but Keon has said all the right things. I give him this, he’s very accountable. He’s never made excuses. We’re all hands on deck. We’re all going to do our part. And I know Joe and those new coaches are very excited for what is in store for Year 3.”