Cinnabon Cuts Ties With ‘Bachelorette’ Amid Taylor Frankie Paul Drama

Cinnabon has ended its partnership with “The Bachelorette” and “The Secret Lives of Mormon Wives” in light of allegations of domestic violence between reality star Taylor Frankie Paul and her ex-boyfriend, Dakota Mortensen.

“Cinnabon has made the decision to terminate its collaboration with ‘The Bachelorette’ and ‘The Secret Lives of Mormon Wives,’” a spokesperson for the company told Entertainment Weekly on Tuesday. “Recent developments and allegations surrounding the lead cast member led us to reassess this collaboration as it no longer aligns with our brand values.”

A source told Variety that the Draper City Police Department in Utah is investigating the allegations from Paul and Mortensen after a recent incident. Season 5 of “The Secret Lives of Mormon Wives” has been paused due to the investigation. The pause is likely to be relatively brief, the source added, and production is expected to resume soon with little impact on the Season 5 release timeline.

On March 9, Cinnabon unveiled a new Swirled Soda, which was “inspired by the viral beverage trend popularized” by the cast of “Mormon Wives.” The company carried cup sleeves and packaging themed around “The Bachelorette” and “Mormon Wives.”

Paul has led the cast of “The Secret Lives of Mormon Wives” since its debut in 2024. She also stars in Season 22 of “The Bachelorette,” which debuts on ABC on March 22 and is currently in New York City promoting the season ahead of a premiere event in Los Angeles this weekend. The investigation will not impact the release schedule or promotional campaign for “The Bachelorette.”

This is not the first time Paul and Mortensen have been in such a dispute. In Season 1 of “The Secret Lives of Mormon Wives,” Paul was arrested for allegedly hitting, choking and throwing metal chairs at Mortensen, with one of the chairs allegedly hitting one of her children from a previous relationship. She pleaded guilty to one count of aggravated assault. The charges of domestic violence in the presence of a child, child abuse and criminal mischief were dismissed. Paul’s arrest and probation caused major delays in filming between the first and second episodes of “Mormon Wives” Season 1.