What offer from Paramount?
The new TV-focused spin-off of Warner Bros. Discovery, to be called Discovery Global, said it planned to make its first upfront presentation on Wednesday, May 13, 2026, suggesting that Warner Bros. Discovery remains committed to a split of the company even though it has engaged in a strategic review that could end up with its assets being sold to various bidders. Paramount Skydance has made no secret of its interest in buying Warner Bros. Discovery outright.
Discovery Global, comprised of the company’s traditional TV assets, is expected to continue to represent the U.S. ad inventory tied to Warner Bros. assets, including the HBO Max streaming service.
“At Discovery Global, we will seek to inspire and empower audiences through bold storytelling and engaging stories,” said Gunnar Wiedenfels, the Warner Bros. Discovery CFO who will be CEO of the new Discovery Global, in a statement. “We are committed to deepening connections between people and the world around them — while delivering innovative, data-driven solutions that help brands engage meaningfully with our passionate global audience. By uniting creativity with intelligence, we aim to build lasting partnerships and deliver measurable results.”
The presentation will put a spotlight on popular TV brands including Adult Swim, Bleacher Report, CNN, Discovery, Food Network, HBO, HGTV, Investigation Discovery, Magnolia, OWN, TBS, TLC, and TNT Sports. Still, assets including HBO Max and discovery+. Warner Bros. Television, Warner Bros. Motion Picture Group and DC Studios will also be featured.
“While the structure of our company is transforming, our shared commitment to creating meaningful connections between audiences and brands remains stronger than ever,” said Ryan Gould, president of U.S. ad sales, go to market, Warner Bros. Discovery, in a statement. “We’re looking forward to showcasing how the world-class portfolios of both Discovery Global and Warner Bros. can connect advertisers with high-impact consumer engagement and drive unmatched value.”
“The 2026 Upfront will mark a bold new chapter for Discovery Global and Warner Bros. —where strategic vision meets brand leadership across Sports, News, Entertainment, and Streaming,” said Bobby Voltaggio, president of U.S. ad sales, platform monetization, Warner Bros. Discovery, in a statement. “Through cutting-edge innovation in ad tech, data, and product development, we’re not just shaping the future—we’re inviting our partners to build it with us.”
The company faced headwinds in its 2025 upfront sales session, owing to the loss of NBA rights, which moved this season to NBCUniversal and Amazon. With that now past, there may be some hope of a more normalized negotation that is focused on the assets the company has under its umbrella.
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