Once-booming cookie chain closes all stores after Chapter 11 filing
Building a business around a single indulgent product has always been a challenge, but it has gotten harder since the introduction of GLP-1 drugs.
“More than 1 in 10 Americans have used a GLP-1 drug for weight loss, a new survey by the RAND research group reveals. About 12% say they’ve tried GLP-1 drugs, like Ozempic, Wegovy or Zepbound, with rates of use highest among people ages 50 to 64, survey results show,” Drugs.com reported.
These drugs help people lose weight by helping them eat less.
“GLP-1s work by reducing the appetite and feelings of hunger, slowing the release of food from the stomach, and increasing feelings of fullness after eating,” according to research published on the National Library of Medicine.
Along with the 12% who have tried the drugs, another 14% are interested in giving them a go, the survey found.
People on GLP-1 drugs, myself included, may still eat the occasional cookie, but your appetite decreases, and your eating becomes less impulsive.
And while there’s no direct data tying GLP-1 use to cookie-chain closures, the drugs are part of a broader shift toward more intentional eating.
That makes a challenging business — running a chain that sells cookies as its core product — even more difficult. History is littered with failed companies using some variation of this business model, and now Taylor Chip has joined that list, as it has now closed all of its locations after a February Chapter 11 bankruptcy filing.
Taylor Chip, a cookie brand that operates cafes in the Philadelphia area, filed for Chapter 11 bankruptcy in Feb. and closed some of its stores.
“Building something from nothing means taking risks, and not every bet pays off the way you expect,” Taylor Chip Co-founder Doug Taylor told ABC27. “We’re proud of what we built in Philadelphia, even though it didn’t work the way we hoped. This decision allows us to protect the heart of the brand, take care of our team, and keep building for the long term.”
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Those efforts did not pan out, and the company has now closed all of its stores, sharing the news on its Facebook page.
“Overnight, 150,000 followers, millions of views, everything we had built on went to zero. And for a bootstrapped company where every dollar counts, that’s not something you just bounce back from. The swings we were taking needed everything to be working. And it all stopped. Literally overnight,” the post said.
The chain has struggled for years, it shared.
“For the last 2.5 years, we were trying to claw our way back… But month after month, things continued to get harder, which led us to this very, very difficult decision. Closing our doors is incredibly hard,” it added.
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