Sponsored results in Google Search are getting less screen time with a new update that makes them much more obvious. Users will even be able to hide sponsored ads in Google Search.
According to a blog post from Google, more control over ads in Google Search is starting to roll out. The change effectively makes sponsored results stand out as injected content, rather than organically derived results. Each paid-for result will be grouped into one section labeled “Sponsored.” Google says the label is larger than before, so it’s easier to see and recognize.
The bottom of the Google Search section – which will contain no more than four ads in any given search – will have an evident “hide sponsored results” button. The button will collapse the labeled section and hide the sponsored links from view. What users are left with is a set of SEO-driven links and AI.
The blog post notes that AI Overviews will remain a large part of Google Search as the new sponsored section and hide button rolls out. They will appear above or below the sponsored section in the same way they’ve appeared for some time. The new button will give users the ability to collapse at least one of these features for a better experience.
Google notes that the ad update for Google Search will impact all ads, including shopping ads.
This comes as Google recently announced the option to add preferred sources for more personalized results in the Top Stories carousel. You can tap the “Add as a preferred source on Google” button below to see the feature in action.
The ad update to Google Search is currently rolling out on desktop and mobile globally.
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